At first you are required to develop a marketing plan to cover all the areas of your business. It does not have to be scary; it needs to be simple and effective. Your plan must involve such actions that attract and make a good impression of your product in the eyes of your target market. You need to target the right market/people and need to persuade them to buy your product.
Many experts suggest strongly that you need to survey other similar embroidery products to develop your own price. This may hold you back, but you need to keep in mind that you are in business to make money, not to follow your competitors. You don’t necessarily need to follow your competitors or doesn’t need to make decisions with fear. Let go all the double doubts and confusion, charge whatever you feel is right and of course keeping in mind the market price.
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